Beginning at the End:
Portraits of Dementia by Joe Wallace

© 2019 Joe Wallace

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Joe Wallace


I have always loved a good story, whether devouring books and films or listening to my grandfather's amazing adventures. I trained as a writer and spent ten years selling stories in advertising. The last fifteen years I've been telling stories through photographs. My approach to photography applies a fine art sensibility to the journalist’s eye for storytelling. I love crafting an arresting visual narrative and feed off the spark of collaboration. Whether with subject, client, or other artists—projects are richer and more rewarding when each person can express their own unique viewpoint.


When not behind the camera, you can find me running in the woods, wrestling with my kids, or spinning a ridiculous yarn for anyone who will listen.


My clients include The Andy Roddick Foundation, Archstone, Callaway Golf, Club Car, Ernie Els, Gary Player Group, GlaxoSmithKlein, Jean Michele Cousteau, The Ritz Carlton, Tribeca Film Festival and SAP.